We are seriously impressed with Dian Garbarini’s creative use of velcro tabs for outdoor draperies. Not only do they look really good, the tabs make a lot of sense outside where the wind is such a big factor.
With no pins to tear at the fabric, the sewn-on tab is secure and easy to install. Removal for washing or seasonal storage is also simple. And of course, Helser Brothers’ double rings are perfect to hold the tabs. Great work Dian!
Jackie Von Tobel For Helser Brothers Inc. from Jay Helser on Vimeo.
The early reviews are in and the response is overwhelming! Helser Brothers and Jackie Von Tobel have created an alliance made in drapery hardware heaven. Clean and Classy, the Jackie Von Tobel Signature line is getting mega attention and it is all terrific.
We already had a fantastic relationship with Jackie spanning many years, so when she approached us about a JVT line the decision to collaborate was easy. I mean… Jackie Von Tobel is a big name in our little industry… and she wants to work with US! Needless to say, we were highly flattered. Mark and I said YES of course, though I think we actually said “hell yes!” or “helz yeah!” or some other exclamatory acceptance phrase.
Soon after the hand-shake and contract signing, we got to work. Jackie said that there were some gaping holes in the drapery hardware market. She told us that versatility was missing. She said that designers want clean lines, sharp angles, and rich simplicity. Mark and I are usually heavily involved in product design and have very strong opinions about the aesthetic aspects of the products that we manufacture, but this time we chose to completely relinquish that part of the process to Jackie.
So you ask, what was it like working with Jackie Von Tobel? We knew that Jackie was a hard worker with scary talent and a smokin’ reputation, and we knew that we liked her personally (pretty important), but it was not until we actually got to work that we realized how talented and hard working she really is! Ladies and gentlemen Jackie Von Tobel is an ultra-talented go-getter with mad design skills.
The amazing and enthusiastic reaction from our early release exhibitions has truly delighted us and it appears that we have officially “crushed it!” Surprised? Not us! Soon after signing up with Jackie we realized that we had forged an alliance with a true pro.
The Jackie Von Tobel collection offers a broad selection of classic shapes with a very modern twist. Finials range in size and scale but all reflect a timeless elegance. Paired with stunning finishes like Liquid Silver, the hardware fairly glows with a soft subtle sheen. The Pagoda finial with its signature Tassel and Ball ornament is striking in the aged Imperial Red finish. Whatever your taste, there is something for the most discriminating client among new the 17 new finishes like Butter Toffee, French Quarter, Heirloom, Beijing and Verdigris.
It is so easy to get your catalog and price list for this amazing new line. Current clients will automatically receive a set of literature within the next few weeks. New clients need only e-mail Info@helserbrothers.com with a copy of your state resale certificate and we will rush your copy to you.
I was going through some old photos to clean up my hard drive and came across this. It is amazing how much fun you can have with a camera and a needle 
I think most designers and installers agree that the “puddled” style originated as a mistake. I have personally witnessed designer/client interactions very similar to the one depicted in the video below.
I am sure there is a an unwritten “code” to discourage the release of this type of information……which only serves to make it more fun to divulge…..
Cheers, Jay
We tackle projects that would make other drapery hardware companies run home crying to their mommies. Bob the installer (left) said “Damn, you guys are good!” to which we replied “thanks Bob.”
Sincere thanks to Brittany Stiles of Brittany Stiles Interior Design for mentioning Helser Brothers in her blog post titled “French Poles.” In her post she writes “my personal preference is clean, simple, beautiful drapery hardware, and if there is one type of drapery hardware that encompasses all of those, it is the French pole.
OH SNAP! the beloved and always-complementary Skittles machine is empty! Please do not panic, we are headed to the store to get an emergency bag, and the larger order will arrive soon.
Our good pal Tom at Specialties By Joanne stopped by to pick up his drapery hardware order in the Camaro that he personally restored. He built his own auto rotisserie and replaced or restored every little nut and bolt! Tom pays very close attention to details, and is a very successful window treatment fabricator and installer…..Coincidence? No way!
I broke only two things in nine years of drapery installation. One was a candle, and the other was a 12″ solid turquoise kachina doll hand carved by a dead artist. (he was still alive when he………c’mon, you know what I mean!) Naturally, I was hanging a decorative thingamajigger (AS A FAVOR) above a fireplace mantle when I completely shattered it. There is a bright side though; When I offered to pay for it, the homeowner said “You can’t……..it was priceless.” Thank goodness for that! 
Our sister Laura was working away in Marks garage last week on a house for her dog “Zoe” when Mark walked up. After observing for a minute or two, his primal male-instincts overcame his common-sense and he started offering a few suggestions……..Stevie Wonder could see where this is headed………Around 2am, with his last bit of energy, Mark finally put the finishing touches on the dog house that he just built….SUCKER As you can see, Zoe was pretty tired by then too!
Here comes the fun part; go to our Facebook fan-page (NOT HERE) and comment on the “doggie photo” with your best caption ideas. The caption with the most “likes” will win the awesome “Awesome-Box” (above) Submit as many captions as you want, but one caption per “comment” please so they can be voted on individually.
Ends 1/1/12 at 12:00:01 am
Have fun!
Laura “Lovie” Helser’s friend, Christian “The Nigerian Nightmare” Okoye had chilly ears after their dinner date. Thinking quickly, Lovie slapped a beanie on his melon and snapped a photo so that her favorite brother would have something to blog about……Christian, I think you just endorsed a drapery hardware company….. I am so sorry
Window Coverings News Magazine trimmed their tree with Helser Brothers finials which kind of gives new meaning to the word “ornamental”
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