Here in Arizona we have photo radar which is a highly controversial traffic control system and an extremely effective state revenue generator (hence the controversy).
Love it or hate it, you have got to chuckle at this clever marketing tactic employed by one of our local clients…..
The story is that our general manager headed down to one of the area “tax day tea parties” to see what all the hooplah was about and discovered that it was a peaceful demonstration in protest of government spending. When he returned to his car he found a flyer from Blind Devotion under his wiper blade. On one side was a little message intended to kind of tease the photo radar enforcement staff, and on the other side were directions for how to use this “photo radar protection device.”
In a nutshell, the instructions were to keep the paper in your lap while driving and when you see a photo radar station hold up the paper with the message side out (safely of course.) This makes it impossible for the officials to identify who the driver is causing them to (theoretically) throw out the case.
The instructions are to then (after seeing the flash of the camera) take the $185. that you would have had to pay for your speeding ticket and spend it on new window coverings at Blind Devotion.
We here at HB don’t care to even touch politics with a ten foot pole but we do know clever when we see it!
